Facebook Messenger vs. WhatsApp for Schools: Which is More Effective in Driving Engagement?
Date posted: January 3, 2018
Reading Time: 10 minutes For schools hoping to boost recruitment, instant messaging apps have been one of the hottest channels over the past couple...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutes One of the most exciting things about working in digital marketing is that the online world is constantly changing and...
2017’s Best Higher Ed Marketing Holiday Videos!
Date posted: December 20, 2017
Reading Time: 4 minutes It’s that time of year again! As their prospective and current students, alumni, and staff gear up for the holiday...
The ABCs of Increasing Social Engagement in Your International Student Recruitment Campaigns
Date posted: December 13, 2017
Reading Time: 10 minutes A great strength of social media is that it is a channel designed not only to allow an individual or...
Facebook Ads for Higher Education: 7 Weekly Optimization Steps
Date posted: December 6, 2017
Reading Time: 12 minutes Any school wishing to run an effective social media marketing campaign simply cannot ignore Facebook ads for higher education. Facebook...