Higher Education Marketing will be hosting an education marketing webinar on May 17th, 2012, at 1:00pm EST (10 am PST).
Click here to register for the latest Higher Education Marketing webinar: Online Lead Generation Best Practices in Higher Education.
In today’s higher education landscape, college marketers must compete to attract a steady stream of qualified student prospects. Most often, this has to be done with limited, and in many cases, reduced marketing resources. This raises a question: how do you produce more online leads with less marketing?
Lead generation best practices can help you to increase the ROI of your online marketing by increasing the number of leads you produce at a lower cost per lead.
This Higher Education Marketing webinar will review of the basics of online lead generation, including:
- Segmenting your prospects
- The enrolment funnel
- Sources of leads
- Anatomy of a landing page
It will also cover online lead generation best practices, including,
- Conversion segmentation
- Content matching/scent
- Focused messaging
- Microsites
- Offers
- Multi-step forms
- Rich media
Trust elements
Tracking with analytics - Testing,
- Using an agile marketing approach
CLICK HERE TO REGISTER FOR THE LATEST HIGHER EDUCATION MARKETING WEBINAR: ONLINE LEAD GENERATION BEST PRACTICES IN HIGHER EDUCATION.
