“It’s essential that we work smarter, not harder. The HEM Mautic CRM helps us do that.”
Tally B. Hajek, CEO of Michael Vincent Academy.
As a private school without state funding, the Michael Vincent Academy must be efficient and cost-effective in its marketing and recruitment efforts. That’s why management has turned to HEM’s customized CRM software for solutions.
Located in Los Angeles, the academy prepares students for successful careers in makeup and hair artistry. Its students and graduates work in magazines, film, video production and television. It was founded by Tally B. Hajek, a recording artist, TV host, makeup artist and hairstylist; and her husband Michael Vincent, a celebrity photographer, filmmaker and director.
Michael Vincent Academy teaches about 350 students annually, providing expert instruction and helping them develop a portfolio to launch their careers.
In its student recruitment efforts, the academy counts on the Mautic HEM software to automate marketing efforts and to follow up with leads. The CRM provides reports to track the progress of leads, measure team activities and analyze productivity.
The Mautic program includes a lead-scoring system to help the recruitment team to identify and prioritize high-value leads.
For Hajek, this is vital so that the academy can pursue students who are serious and would be a good fit.
“We value connections with prospective students but connections cannot happen without organization,” she says.
HEM’s outstanding customer service is essential to the academy. “We love working with the HEM team,” says Hajek. “We feel like they really understand us and want us to succeed.”
The Goal
Increase staff efficiency in their student recruitment work
What HEM did
Provided Michael Vincent Academy with its Mautic HEM marketing automation program, which is specially designed for educational institutions.
The Results
Key elements of the academy’s work flow are now automated, allowing staff to spend more time connecting with prospective students
Fill out this form to learn more on how HEM can help you achieve your recruitment goals!
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