Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Best Practices for Virtual Tours in Higher Education
Date posted: September 5, 2013
Reading Time: 5 minutes Admissions teams have long known that visiting a campus is the most important factor in solidifying a student’s decision to...
Are Microsites Right for Your School?
Date posted: August 23, 2013
Reading Time: 5 minutes A college or university’s website has the tricky challenge of simultaneously communicating with several audiences, including alumni, faculty, parents, and...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutes With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
How to Implement Your Content Sharing Strategy for Higher Ed: Part II
Date posted: July 22, 2013
Reading Time: 4 minutes Last week, Part 1 of this post discussed how to implement the basic steps of a content sharing strategy across...
Telling Your School’s Story with Student Testimonials
Date posted: July 19, 2013
Reading Time: 4 minutes What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...
How to Implement Your Content Sharing Strategy for Higher Ed: Part I
Date posted: July 11, 2013
Reading Time: 5 minutes The rapidly evolving fields of Content and Social Media converge in a very busy intersection of marketing objectives, strategy, tactics...
5 Tips to Optimize Your Admissions Pages for Lead Generation
Date posted: July 5, 2013
Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...