Understanding The Role of Data Analytics in Higher Education
Date posted: February 5, 2025
Reading Time: 8 minutes Data analytics has become the cornerstone of effective decision-making across industries, including higher education marketing. As a school administrator or...
Maximizing Student Recruitment With Video Ads: A Comprehensive Guide
Date posted: January 29, 2025
Reading Time: 11 minutes With video consumption accounting for nearly 83% of global internet traffic and popular platforms like Instagram, YouTube, TikTok, and Facebook...
Give Yourself the Gift of Efficiency: How Our CRM and SIS Solutions Can Transform Your Institution
Date posted: December 25, 2024
Reading Time: 8 minutes As a school striving to broaden its reach, you likely already understand the importance of personalized communication to attract and...
WeChat vs. WhatsApp: Which is the Best Tool For Your School Audience
Date posted: December 4, 2024
Reading Time: 11 minutes For school administrators and marketers, the decision to integrate new communication tools is often met with the challenge of identifying...
4 Innovative Higher Education Marketing Trends in 2025
Date posted: August 7, 2024
Reading Time: 12 minutes As we navigate through 2025, higher education marketing is being redefined by advancements in AI, immersive technologies, and data-driven strategies....
Mastering University Alumni Email Marketing Strategies
Date posted: July 17, 2024
Reading Time: 7 minutes In higher education, the power of a strong alumni network cannot be understated. These graduates are more than just former...
The Ultimate Guide to WeChat Ads: Key Strategies & Practices
Date posted: July 10, 2024
Reading Time: 11 minutes As an educational marketer, reaching the right audience is crucial, especially if you need to attract international students and parents....
Baidu SEO Guide: 4 Best Practices in the Chinese Market for International Recruitment
Date posted: July 3, 2024
Reading Time: 11 minutes What search engine does China use? As an educational institution trying to reach the Chinese market, the answer to this...
How to Increase Student Enrollment: 5 Proven Education Marketing Strategies
Date posted: June 19, 2024
Reading Time: 11 minutes As an educational institution looking to thrive and grow, increasing student enrollment is likely a top priority. Why is student...
Unique School Newsletter Ideas for Enhancing K-12 School Engagement
Date posted: May 8, 2024
Reading Time: 9 minutes Newsletters have long been a staple in school communication, bridging students, parents, and educators. If you’re unfamiliar with this marketing...