Should Long-Form Blogs be Part of Your Higher Education Content Strategy?
Date posted: April 3, 2019
Reading Time: 9 minutes When it comes to the length of your school’s marketing content, it’s natural to assume that less is more. After...
Charting the Enrollment Journey in Higher Ed Social Media
Date posted: March 27, 2019
Reading Time: 10 minutes Thinking in terms of the enrollment journey can be helpful for schools in every area of inbound marketing. By considering...
8 Steps to Precise Personalization with Education CRM and Marketing Automation
Date posted: March 20, 2019
Reading Time: 9 minutes It’s natural for experienced admissions staff to be wary of CRM and marketing automation. After all, student recruitment is an...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutes The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
Transforming Your Higher Education Content Strategy with Historical Optimization
Date posted: March 6, 2019
Reading Time: 12 minutes Do you sometimes find yourself disappointed with the traffic, visibility, and conversions generated from some of your blogs? Does most...
Reading Time: 10 minutes Deciding how your admissions team should follow up on inquiries can seem like something of a minefield. How soon should...
Reading Time: 13 minutes Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutes It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
Targeting International Students in the Middle East and North Africa
Date posted: February 6, 2019
Reading Time: 11 minutes The MENA (Middle East and North Africa) region gets a lot of attention in the international student recruitment world, and...
8 Ways to Supercharge Productivity with CRM and Marketing Automation for Schools
Date posted: January 30, 2019
Reading Time: 8 minutes What could your admissions team achieve if you had more time? Would you scale up your recruitment campaigns? Explore the...