Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutes It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutes A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutes Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
How and When to Use A/B Testing in Online Student Recruitment
Date posted: May 9, 2018
Reading Time: 12 minutes Believe it or not, you have probably participated in hundreds of A/B tests. Proving clear, actionable, and relevant data for...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutes The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Voice Search Optimization for Higher Education SEO
Date posted: April 25, 2018
Reading Time: 9 minutes Though voice search has been a feature of smartphone operating systems for years now, the explosion in popularity of voice-controlled...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutes Keywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
Twitter College Recruiting Tips and Insights for Students
Date posted: April 11, 2018
Reading Time: 10 minutes In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutes Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...