Top 20 Higher Ed Holiday Greetings of 2013
Date posted: December 30, 2013
Reading Time: 3 minutes This is my second annual top 20 higher ed holiday greetings list so I’m feeling a little bit better qualified...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutes Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Using Remarketing Campaigns in College and University Recruitment
Date posted: November 29, 2013
Reading Time: 5 minutes Remarketing is a powerful and effective digital marketing tactic for reaching your target prospective student. Many colleges and universities are...
Are You Ready to Recruit the Mobile-Only Prospective Student?
Date posted: November 22, 2013
Reading Time: 4 minutes You’ve probably heard the term “mobile-only” but haven’t really thought too much about it. So let’s start by defining it:...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutes Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
Why Every Higher Ed Marketer Needs to Understand and Use Cross Domain Tracking
Date posted: November 4, 2013
Reading Time: 4 minutes Higher education web ecosystems are generally pretty complicated and include multiple domains, sub-domains, microsites, payment gateways, CRM systems and external...
4 Ways to Generate More Engagement Through Your Facebook Cover
Date posted: October 31, 2013
Reading Time: 4 minutes Till very recently, Facebook’s strict terms of service did not allow us to use text or calls to action in...
Reading Time: < 1 minute On Thursday, October 24th, in cooperation with our good friends at OmniUpdate, HEM presented a free 30 minute webcast, on,...
Recruiting Students for Continuing Education
Date posted: October 25, 2013
Reading Time: 5 minutes Lifelong learning has become a pivotal contributor to the new era of the knowledge economy. As technological innovation accelerates societal...