The New Google Analytics Acquistion Report: A Primer for Higher Ed Marketers
Date posted: October 25, 2013
Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts, including Google hashtags. If you...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 5 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Understanding Student Recruitment in China 101
Date posted: September 11, 2013
Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...
Facebook Contests For Colleges: Rules Change Yet Again – What Does It Mean for Your College?
Date posted: August 30, 2013
Reading Time: 3 minutes Facebook contests for colleges have been key in the social media marketing toolbox. Colleges have been using them to help...