LinkedIn for Colleges: Key Insights on the University Pages Feature
Date posted: August 21, 2013
Reading Time: 5 minutes LinkedIn, the network that aims to connect professionals with potential employers, can be a valuable tool for colleges seeking to...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutes With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...
College Instagram Visibility, Should You Have It?
Date posted: August 19, 2013
Reading Time: 5 minutes With over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...
3 Tips for Recruiting Transfer Students
Date posted: August 16, 2013
Reading Time: 5 minutes Transfer students tend to be an overlooked market in the realm of student recruitment, rarely mentioned in admissions marketing or...
Learn About Leveraging Graduates’ Professional Networks
Date posted: July 26, 2013
Reading Time: 6 minutes With the ever-increasing competition for student recruitment among higher education institutions, sometimes remembering how to leverage alumni network relations is...
How to Leverage your Graduates for a Professional Network
Date posted: July 26, 2013
Reading Time: 6 minutes With the ever increasing competition for student recruitment among higher education institutions, sometimes it seems alumni relations are perceived as...
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutes Last fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
Come meet us at EduWeb 2013!
Date posted: July 19, 2013
Reading Time: < 1 minute We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...
Telling Your School’s Story with Student Testimonials
Date posted: July 19, 2013
Reading Time: 4 minutes What is the purpose of your college or university’s website? A good website’s strategy is to develop and nurture relationships...
4 Steps to Designing your Website for International Student Recruitment
Date posted: July 15, 2013
Reading Time: 5 minutes International student recruitment is becoming increasingly important to many higher education institutions as it typically represents a higher tuition revenue...