Education Marketing

Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...

Reading Time: 4 minutes With increasing competition, the proliferation of open online courses, and ever growing financial concerns, the college and university experience isn’t...

Reading Time: 5 minutes A few months ago we explained why college newsletters were an essential part of any communications strategy and how to...

Reading Time: 3 minutes ‘Tis the season again! With graduation ceremonies around the corner, many colleges are looking for interactive graduation ideas to share...

Reading Time: 4 minutes According to ICEF Monitor, 85% of students use social media to decide their enrollment. Whatever the exact nature of the...

Reading Time: 3 minutes Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...

Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

Reading Time: 5 minutes Publishing college newsletter content is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...

Reading Time: 5 minutes Publishing a regular newsletter is an essential aspect of any communications strategy. Integrating a newsletter into your content calendar does...

Reading Time: < 1 minute We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012...