Increase your college’s visibility with content curation
Date posted: February 1, 2013
Reading Time: 4 minutes Colleges and universities know the importance of creating and carrying out an effective content strategy to meet their audiences’ online...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutes Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
Summary and Comments on 2012 Report on Higher Ed Marketing for Not-For-Profit Colleges and Universities
Date posted: October 23, 2012
Reading Time: 4 minutes CUnet recently released its 2012 Higher Education Marketing Benchmarking Report: Not-for-Profit Colleges and Universities. This report follows on the heels of an...
How to Create a School Page on LinkedIn: A Step-by-Step Guide
Date posted: October 12, 2012
Reading Time: 5 minutes At HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...
Reading Time: < 1 minute Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...
Reading Time: 3 minutes Using social media to communicate with your student audiences is pretty standard operating procedure for most colleges. In fact, if...
Reading Time: 2 minutes Is your school focusing its advertising on its brand? Aligning your education marketing to specific programs is a much better way to improve your return on investment. Find out more in this edition of the Higher Education Marketing newsletter.
Reading Time: 3 minutes More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.