Unlocking Your Success: The Power of Updated Personas
Date posted: October 9, 2023
Reading Time: 3 minutes Each prospect is different. Despite this fact, prospects who are looking at your school and its offerings likely share common...
A/B Testing Email Marketing: What Your School Needs to Know
Date posted: October 4, 2023
Reading Time: 7 minutes In today’s crowded market, email marketing is one of the most effective ways schools reach and convert prospects. Through segmentation...
Limitations of AI: 5 Challenges for Schools to Consider with AI Education Marketing
Date posted: September 27, 2023
Reading Time: 9 minutes AI in marketing has become a noteworthy phenomenon, making it hard for school marketers to overlook. Many are implementing AI...
Generating High-Quality Leads with Inbound Marketing 5 Tips for Schools
Date posted: September 20, 2023
Reading Time: 9 minutes Inbound marketing is a valuable strategy for schools looking to connect with prospects. Not only can inbound help you boost...
Google Ads AI: Potential Risks Education Marketers Should Be Aware Of
Date posted: September 13, 2023
Reading Time: 8 minutes It is not a secret that artificial intelligence tools entered the marketing and advertising world to change how things work....
Organic Traffic Insights: Tools and Techniques for Monitoring Organic Results for Education Marketers
Date posted: August 30, 2023
Reading Time: 10 minutes In the current digital landscape, organic search has become the foundation of online visibility and brand awareness. Although many schools...
Measuring Success: Key Metrics for Evaluating Meta Campaigns in Education
Date posted: August 23, 2023
Reading Time: 10 minutes In today’s education market, Meta advertising campaigns are key for successfully reaching prospects. However, running ads on platforms like Facebook...
Celebrating a 15-Year Company Anniversary: HEM’s Past and Future with CEO Philippe Taza
Date posted: August 16, 2023
Reading Time: 5 minutes Higher Education Marketing (HEM) is celebrating its 15th anniversary as its milestone this month. Our 15th company anniversary marks our...
5 Tips for Schools to Generate Brand Awareness With Inbound Marketing
Date posted: July 19, 2023
Reading Time: 11 minutes Although brand awareness is an essential component of any marketing strategy, it is common for schools to forget about it....
Social Media Video Marketing for Schools: 5 Production Tips and Strategies
Date posted: July 12, 2023
Reading Time: 9 minutes In today’s fast-paced digital age, leveraging social media video marketing is essential for schools to reach their prospects and gain...