11 Ways to Create Better Social Media Stories for Schools
Date posted: May 1, 2019
Reading Time: 9 minutes At this point, you’ve probably come across your fair share of stories on social media channels like Facebook, Instagram and...
The UX Factor: Understanding User Experience in Education Website Design
Date posted: March 13, 2019
Reading Time: 11 minutes The term user experience (UX) gets thrown around a lot in digital marketing circles when discussing web design. However, it...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutes It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
The Unique Challenge of Recruiting International Students from Europe
Date posted: January 23, 2019
Reading Time: 11 minutes When discussing new opportunities for international students, experts are often keen to talk up the prospects of markets like India,...
Ghana & Kenya: Comparing 2 Exciting Emerging Markets for International Student Recruitment in Africa
Date posted: July 18, 2018
Reading Time: 10 minutes When discussing international student recruitment in Africa, Nigeria has had a tendency to dominate the conversation in recent years. However,...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutes As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
5 Ways to Use Facebook Live for Student Recruitment
Date posted: July 4, 2018
Reading Time: 8 minutes Of all the new features that Facebook has implemented in the past couple of years, Facebook Live has arguably been...
Summer Social Media Ideas for Higher Ed Marketers
Date posted: June 27, 2018
Reading Time: 8 minutes Summer is finally here! For many schools, this time of year is a chance for students and instructors to take...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutes When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutes The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...