What Changes to LinkedIn for Higher Education Mean for Online Student Recruitment
Date posted: February 8, 2017
Reading Time: 10 minutes Over the past year, LinkedIn for higher education has arguably been the most difficult social media platform for student recruitment...
Is Medium a Higher Ed Content Marketing Game-Changer?
Date posted: November 30, 2016
Reading Time: 10 minutes It’s been called the ‘YouTube of blogging,’ drawn comparisons to Reddit as a viral engine, and was created by two...
Housing Anywhere: The New Online Housing Platforms for International Students
Date posted: November 21, 2016
Reading Time: 4 minutes Universities worldwide are ramping up their international student advertising and promotional efforts. As an international student recruiter, staying ahead of...
How “Education Hubs” are Impacting International Student Recruitment
Date posted: July 13, 2016
Reading Time: 7 minutes Colleges and universities have been using branch locations to reach and recruit new students for decades, often with slightly modified...
Why Alumni-Student Mentoring is Crucial for Attracting & Retaining More Students
Date posted: June 15, 2016
Reading Time: 12 minutes From an early age, we stress to students the importance of networking. We tell stories of jobs won and promotions...
Tips for Promoting Blended Learning to Recruit the “Unreachable” Student
Date posted: June 8, 2016
Reading Time: 8 minutes “Blended learning” is typically described as the thoughtful combination of online and face-to-face instruction. It is an intuitive improvement to...
Incorporate Social Responsibility in University Recruitment – 4 Reasons Why
Date posted: June 1, 2016
Reading Time: 8 minutes Growing up in a diverse, multicultural society with an increased awareness of important issues, such as climate change, corporate responsibility,...
LinkedIn Retools Higher Ed Features: What This Means for Your Recruitment Campaigns
Date posted: May 18, 2016
Reading Time: 9 minutes Hot on the heels of Instagram and Twitter’s recent newsfeed changes, recruiters can expect another important social media platform to...
“INTERACTIVE CONTENT” IS WHAT’S NEXT: 4 WAYS YOUR SCHOOL CAN GET IN THE GAME
Date posted: May 11, 2016
Reading Time: 10 minutes Why does interaction matter in content marketing? Research has firmly established that when we actively participate in an exercise, we’re...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutes Taking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...