Developing a Student Lead Scoring System for Your School
Date posted: June 13, 2018
Reading Time: 10 minutes What makes a prospective student a perfect candidate for your school? At what point should you contact them? And what...
3 Tactical Approaches to Producing More Effective Education Content Marketing
Date posted: June 6, 2018
Reading Time: 12 minutes It was 1996 when Bill Gates penned his famous essay “Content is King.” In a remarkably prescient piece, the Microsoft...
Effective Persona Development for International Student Recruitment
Date posted: May 23, 2018
Reading Time: 14 minutes A well-constructed student persona can shape the direction of a school’s digital marketing initiatives across a number of channels. Painting...
GDPR Compliance: How to Ensure Your Higher Ed Marketing Campaigns are Up to Date
Date posted: May 16, 2018
Reading Time: 10 minutes Over the past number of months, the internet has been abuzz with talk of the EU’s new General Data Protection...
Using CRM Technology for Student Inquiry Follow-Up
Date posted: May 2, 2018
Reading Time: 11 minutes The use of customer relationship management (CRM) and marketing automation technology has grown massively across a number of industries over...
Effective Tactics for Marketing Online Courses
Date posted: April 4, 2018
Reading Time: 13 minutes Once viewed as something of an inferior option to a traditional classroom experience, online learning continues to grow both in...
How National and Regional Education Strategies Are Changing International Student Recruitment
Date posted: March 28, 2018
Reading Time: 9 minutes International students can bring a lot to a country. They can help to increase the pool of skilled labour available,...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutes The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...
How to Improve Local SEO for Student Recruitment
Date posted: February 7, 2018
Reading Time: 11 minutes Location has long been an important part of search – people want to know about the good things that are...