Reading Time: 6 minutes Scams are unfortunately a part of our increasingly digital world and they won’t be disappearing any time soon. While in...

Learn About Social Media for Business Schools

Date posted: October 16, 2019

Reading Time: 13 minutes While most business schools devote ample energy to their online presence, many don’t take full advantage of the opportunities offered by...

The Essentials of Language School Advertising

Date posted: October 2, 2019

Reading Time: 11 minutes With increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...

Creating Digital Micro-Campaigns for Colleges

Date posted: February 24, 2016

Reading Time: 9 minutes Every college has extra special dates on its calendar. Sometimes, it’s a legendary sporting occasion like the Oxford-Cambridge boat race...

Visual Storytelling with College Instagram Ads

Date posted: October 21, 2015

Reading Time: 8 minutes Instagram Opens Advertising to All Businesses If you’ve been following the social media trends favouring increasingly mobile and image-based content,...

Reading Time: 5 minutes With over 130 million active users, mostly aged 18 to 23, Instagram is a social media platform that educational institutions...

Reading Time: 5 minutes Many colleges have adopted a good content creation schedule for their blogs and social media. They post at least once...

Reading Time: < 1 minute Social Media Monitoring Any social media strategy is useless if you cannot, at any time, track its implementation, that is,...

Reading Time: 2 minutes Social Media Reputation Management Students rely more and more on social media to find reviews, advice and opinions about their...

Reading Time: 2 minutes HEM Social Media Strategy Plan HEM proposes a custom-made, actionable, easy-to-follow social media strategy plan to help your college or...