The Essentials of Language School Advertising
Date posted: October 2, 2019
Reading Time: 11 minutes With increasing online competition, Language School Advertising has become more difficult to master on search engines and social media. Given...
The Essentials of Digital Marketing for Business Schools
Date posted: June 19, 2019
Reading Time: 15 minutes Digital Marketing for Business Schools has always been one of the education sector’s most unique and dynamic areas. Serving a...
LinkedIn Sponsored InMail Online Courses Help Schools Create Effective Ads
Date posted: June 5, 2019
Reading Time: 10 minutes If you are looking for an intelligent, engaged, and ambitious audience, LinkedIn certainly ticks all the boxes. A longstanding mainstay...
How to Promote Higher Ed Social Media Posts Effectively
Date posted: February 13, 2019
Reading Time: 9 minutes It’s an unfortunate fact of life for many social media marketers that no matter how much time and energy you...
7 Daily Optimization Steps for Your Higher Education PPC Campaigns
Date posted: July 25, 2018
Reading Time: 8 minutes Pay per Click (PPC) advertising can be tricky to get right. Between selecting the right keywords, budgeting properly, and creating...
Instagram Advertising for Schools: Your How-to Guide
Date posted: July 11, 2018
Reading Time: 10 minutes As of June 2018, Instagram has over 1 billion monthly active users. In the last year alone, over 300 million...
7 Costly Mistakes Schools Make in Higher Education PPC Campaigns
Date posted: June 20, 2018
Reading Time: 9 minutes When managed well, Pay per Click (PPC) campaigns can be an ideal student recruitment tool. Working on the principle that...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutes Keywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Pinterest, LinkedIn and Reddit Higher Ed Ad Options for an Alternative Approach
Date posted: February 14, 2018
Reading Time: 10 minutes The standard choices in digital advertising are standards for a reason. Services like Google AdWords and Facebook Ads can offer...