eBooks

2024 / Digital Marketing for Education Institutions

Marking 15 years of excellence in the digital marketing landscape, this year's edition celebrates our agency's milestone and delves into the dynamic world of education marketing. Here, we explore innovative strategies and evolving trends shaping student engagement and recruitment. This collection of our finest articles offers schools invaluable insights, capturing the essence of adapting to and thriving in these transformative times.

2023 / Digital Marketing for Education Institutions

Education marketing is constantly shifting as the needs of students change, and new digital platforms take hold. For schools today, that means new and improved opportunities to catch the attention of applicants and build your brand online.

2022 / Digital Marketing for Education Institutions

Education marketing continues to evolve and this edition highlights new trends, changing student behaviours, and new tactics to apply that will help any school find new success. It's time to take some of our best blogs of the year and rethink your student recruitment strategy.

2021 / Digital Marketing for Education Institutions

The past year has changed the education sector. The effect of the pandemic on student mobility, the global economy, and the way that education is delivered the world over may have a lasting impact that continues to be felt in the industry for years to come.

2020 / Digital Marketing for Education Institutions

Exploring the most impactful trends, insights, and best practices for both digital marketing and student recruitment in the past year.

2019 / Digital Marketing for Education Institutions

A range of insights into inbound marketing, social media, international student recruitment and more. Curated from our most popular and widely read blogs of the last year.

2018 / Digital Marketing for Education Institutions

Collecting some of our most insightful and thought-provoking posts from the last year, this eBook will provide your school with latest and most effective strategies for improving your digital marketing efforts.

2017 / Digital Marketing for Education Institutions

Packed with insights, advice, and ideas to help improve your school’s digital student recruitment campaigns, this collection brings together some of HEM’s most popular and informative posts from the last year.

2016 / Digital Marketing for Education Institutions

This eBook is a strategically organized overview of last year's most popular and relevant HEM content, with insightful examples and actionable advice that are sure to get your school off to a great start this year.

2015 / Digital Marketing for Education Institutions

We’ve put together a comprehensive collection of examples, observations and analyses of 2014’s most exciting digital marketing trends.

2014 / Digital Marketing for Education Institutions

We took a look at the digital marketing trends in higher ed that our readers were most interested in throughout 2012 and packaged them into an informative and concise eBook. Find out what these trends can tell us.

2014 / Essentials for an Effective Higher Ed Website

Everybody knows that an effective website is crucial for student recruitment and engaging with your diverse audiences. But what makes a really great higher education website? Since we get asked this question all the time, we have created this new e-book...