How to use social media in higher education?

For most higher education schools, the use of a comprehensive inbound social media marketing strategy that uses many different platforms can help bring in new students and drive conversions online.

How to boost social media followers in higher education?

This comes organically with cohesive social media marketing campaigns that are designed to capture each school’s target audience. Compelling, engaging, and consistent posting help school social media pages gain followers.

How can we promote higher education?

Promoting your school starts with developing the right inbound marketing strategy that fits your goals and targets your ideal audience. Aligning social media content with this strategy is key to optimizing your promotion efforts.

Social Media Marketing for Educational Institutions

With nearly 98% of students active on social media, schools and universities must leverage Social Media Marketing for Educational Institutions. Effective social media marketing can boost student recruitment, drive engagement, and build brand awareness.

At HEM, we create dynamic, tailored social media marketing strategies to enhance your institution’s online presence. Regardless of what kind or size of school you are, or where you’re located, our expert team can help you achieve your goals with an expert mix of organic content and paid advertising campaigns.

Organic Social Media Content

HEM’s social media marketing packages are designed to fit the needs of schools just like yours.. As a specialized digital marketing agency supporting all school types and sizes, our team can create up to 30 unique social media posts per week distributed on your school's social media feed, and provide expert recommendations on how to leverage the best channels to reach your target audience. Our inbound marketing packages typically focus on these four leading platforms:

Paid Social Media Advertising for Educational Institutions

Our paid campaigns target prospective students with effective social media marketing strategies. From increasing brand awareness to generating immediate inquiries, our campaigns are designed for results. Common goals include:

» Awareness: Promote new programs or events, keeping your institution top-of-mind.
» Lead Generation: Targeted campaigns to drive student inquiries for specific programs.

We manage campaigns across platforms, including Facebook, Instagram, LinkedIn, and TikTok, delivering the right message to the right audience.

Social Media Metrics that Matter

Our team tracks the key performance indicators (KPIs) that matter most to you—whether it’s engagement, traffic, or lead conversions. By optimizing these metrics, we ensure your higher ed social media campaigns are always performing at their best.

Awareness and Engagement Goals:

» Generate interest in your school’s brand, programs, or events

» While not focused on generating immediate inquiries, these campaigns are pivotal for putting your school at the top of a prospective student’s mind when it comes time to researching programs of interest or applying

Lead Generation Goals:

» Highly focused campaigns target prospective students according to the needs of your school (age, location, educational background, educational interests, etc.) and aim to secure immediate inquiries into your programs
» Work best when your school is actively seeking admissions and looking to fill seats in your classrooms

Establish Metrics that Matter

» Each campaign type and marketing strategy will deliver different metrics for performance analysis, called KPIs (Key Performance Indicators)
» The first step of a successful campaign is to define the correct KPIs, which can vary from Reach to Traffic, or from Engagement to Purchases

MEDIA PLATFORMS OPTIONS FOR PAID ADS

Facebook and Instagram Ads:

» Facebook is ideal for reaching parents, while Instagram excels in visual markets like makeup and art.

LinkedIn Ads:

» Perfect for B2B advertising and corporate training, targeting professionals looking to advance their careers.

Reddit Ads:

» Great for national exposure and building brand awareness with a large user base.
» Google’s frequent display of Reddit results boosts exposure and engagement on the platform.

TikTok Ads:

» Ideal for reaching the 18-24 age group with short, engaging video content, offering massive exposure if done right.

The HEM Difference

HEM is a digital marketing agency specializing in social media marketing for educational institutions. With nearly 15 years of experience, we help schools build a strong social media presence through organic content and paid campaigns.

Our team of experts creates customized, engaging content designed to reach prospective students and drive inquiries. Whether through higher ed social media or social media marketing for schools, we manage everything from ad design to campaign optimization, ensuring you get the results you need.

FAQs

How can social media be used to promote education?

Social media can promote education by increasing visibility, sharing valuable content, engaging students, and building community through social media and higher education strategies.

How to create a social media strategy for a university?

Start by identifying your audience, defining your goals, choosing the right platforms, and creating engaging content. University social media should be dynamic and personalized to students' needs.

What is the best social media for education services?

Social media in higher education thrives on platforms like Facebook, Instagram, and LinkedIn, where schools can share news, showcase student life, and promote programs.

How do colleges use social media to attract students?

Colleges for social media marketing use strategies like targeted ads, student testimonials, and event promotions to engage prospective students and drive applications.

Ready to Elevate Your Social Media Presence?

Contact us today to learn how our social media strategy for schools can boost engagement and attract students to your institution.

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