Google Analytics in Higher Education: Goal Tracking Made Easy for Schools
Date posted: September 27, 2017
Reading Time: 8 minutes While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...
9 Ways to Tune Up Your Recruitment Marketing for Today’s “Typical“ Student
Date posted: February 10, 2016
Reading Time: 3 minutes The typical college student today is very different from that of the past. The fairly accurate stereotype of the young,...
HEM Talks Landing Pages, CRM & Student Recruitment at EAIE 2015 in Glasgow!
Date posted: September 14, 2015
Reading Time: 2 minutes This year’s European Association for International Education (EAIE) conference takes place in Glasgow, Scotland and is expected to attract at...
4 Marketing Tactics To Help Convert More Student Leads Into Registered Students
Date posted: August 19, 2015
Reading Time: 4 minutes The challenge of developing student leads into registered students is at the core of the higher ed marketer’s objectives. With...
PSEWEB 2015: 4 Key Takeaways Every Education Marketer Can Use
Date posted: August 6, 2015
Reading Time: 9 minutes In his opening keynote speech, higher ed expert Ken Steele (Eduvation) set the tone for PSEWEB 2015 by highlighting some...
Google Analytics Made Easy: A Crashcourse for Education Marketers
Date posted: July 16, 2015
Reading Time: 10 minutes During a recent webinar, we polled participating education marketing and admissions staff on how often they consult Google Analytics to...
HEM’s Blog is 5 years old, and boy, have things changed!
Date posted: July 6, 2015
Reading Time: 6 minutes The last 8 years has been a very exciting period of growth for our company, beginning as a one man...
6 Questions to Assess Your Plan for International Student Recruitment
Date posted: March 11, 2015
Reading Time: 7 minutes A recent World Education News & Reviews (WENR) report revealed some very compelling trends amongst Millennial international students. With a...
4 Reasons Why You Should Consider Bing for your Higher Ed Lead Gen PPC Campaigns
Date posted: February 16, 2015
Reading Time: 4 minutes Paid online lead generation is more competitive than ever as more and more institutions complete for a shrinking pool of...
A Look at the Data Behind Google Benchmarking for Higher Ed
Date posted: November 21, 2014
Reading Time: 7 minutes It has been a few years since we have seen “benchmarking” reports inside Google Analytics (GA). Personally, I am very...