Reading Time: 4 minutes If you are a typical college or university marketer who checks in once and a while with Google Analytics (GA)...

Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...

Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

On-Page SEO Basics for Higher Ed Marketers

Date posted: May 27, 2013

Reading Time: 6 minutes On-page SEO and off-page SEO (links) determine how your pages rank in search engine results. This post takes a look...

Reading Time: 4 minutes I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...

Reading Time: 5 minutes In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

Student Leads Checklist: 13 Tips for Schools

Date posted: January 26, 2013

Reading Time: 10 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...

13 Tips to Generate More Student Leads

Date posted: January 25, 2013

Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...