Reading Time: 5 minutes There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...

Analytics-Driven Marketing Defined for Higher Ed

Date posted: December 19, 2012

Reading Time: 2 minutes In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...

Reading Time: 4 minutes Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...

Reading Time: 5 minutes What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...

Reading Time: 3 minutes The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...

Reading Time: 4 minutes Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...

Reading Time: 3 minutes CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...

Reading Time: 4 minutes The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...

Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...

Reading Time: 2 minutes Way back in November 2011, Google came out and told users of its analytics that it would be adding email...