Google Real Time Analytics for Higher Ed: Who’s on Your Site Right Now and Should You Care?
Date posted: January 16, 2013
Reading Time: 5 minutes There is much debate among analytics gurus about the real value of monitoring the activity of your website visitors in...
Analytics-Driven Marketing Defined for Higher Ed
Date posted: December 19, 2012
Reading Time: 2 minutes In a recent discussion about student recruitment with a senior college marketer, I made the remark that our company’s approach...
Tracking Student Interaction that Converts: An Intro to Multi-Channel Funnels and Conversion Attribution
Date posted: December 10, 2012
Reading Time: 4 minutes Knowing where to invest your marketing dollars across a wide range of student recruitment strategy and tactics for the highest...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutes What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...
3 Essential Social Media Measurement Tools for Your School
Date posted: August 23, 2012
Reading Time: 3 minutes The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutes Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...
2012 Report on Higher Ed Marketing for For-Profit Schools
Date posted: July 20, 2012
Reading Time: 3 minutes CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...
4 Steps to Dramatically Improve Your College’s Website Content
Date posted: July 19, 2012
Reading Time: 4 minutes The quality of your college’s website relies heavily on great content. Many schools have understood the importance of great content...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutes Way back in November 2011, Google came out and told users of its analytics that it would be adding email...