Google Analytics Releases New Social Reports

Date posted: March 20, 2012

Reading Time: 2 minutes It’s always been a challenge to measure social media, since activity can occur both on and off your college website....

Can Google Analytics Diversify Your Marketing?

Date posted: November 29, 2011

Reading Time: 3 minutes Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...

What can Google Analytics Measure?

Date posted: November 28, 2011

Reading Time: 3 minutes As we’ve said often in the past, Google Analytics is at the heart of analytics-driven marketing. It is a powerful...

Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...

Reading Time: 5 minutes Your current students already know how to find you, but how easy is it for prospects from around the world...

Reading Time: 3 minutes If you have set up your school to use Google Analytics, you are now harnessing the power of analytics-driven marketing:...

Reading Time: < 1 minute Higher Education Marketing held a webinar on Wednesday, July 13th. Entitled “How to Configure Google Analytics to Optimize your College’s...

Reading Time: 2 minutes What sorts of people are visiting your site? What are their main characteristics? What is it you want visitors to...

Reading Time: 3 minutes More and more prospective students are online, which means that schools need to rely less on traditional advertising, and more on online marketing channels. Find out more about Higher Education Marketing's analytics-driven marketing.

Reading Time: 3 minutes What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.What exactly is Return on Investment (ROI)? And why should your school be so focused on it? Take a look at the Higher Education Marketing primer on this all-important Web marketing figure.