Reading Time: 8 minutes Today’s higher education institutions face the mammoth task of differentiating themselves in an increasingly competitive marketplace. It’s a noisy, action-packed...

Reading Time: 11 minutes For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...

Reading Time: 10 minutes With over 2 billion monthly active users, Facebook is an incredibly powerful tool that can help schools effectively reach many...

Reading Time: 8 minutes While you can’t read the minds of prospective students who are browsing through your website, Google Analytics can allow you...

Reading Time: 5 minutes No higher education institution would dispute that their website is an important asset for all their student marketing initiatives, but...