Winning the Email Game in 2023: Using Email Strategically to Guide Students Through the Enrolment Funnel
Date posted: February 7, 2023
Reading Time: 4 minutes When considering studying with your institution, prospects are actually “buying” three things: the career, the institution, and the program. This...
The Anatomy of an Effective Recruitment Email Campaign for Schools
Date posted: September 14, 2022
Reading Time: 10 minutes Has a prospective student shown interest in your school? Have they shared their contact information to learn about your school’s...
Email Marketing for Schools: Strategies and Techniques to Make You Stand Out
Date posted: March 2, 2022
Reading Time: 11 minutes Email marketing is crucial to a successful digital marketing strategy, giving your school an effective channel that can be used...
Creating a Higher Education Email Marketing Strategy
Date posted: December 11, 2019
Reading Time: 15 minutes What if we told you there was a digital marketing channel which offered $44 ROI for every $1 spent? And...
9 Automated Higher Education Email Marketing Workflows Your School Needs
Date posted: June 26, 2019
Reading Time: 12 minutes Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...