3 Other Ways to Get Visitor Keyword Info, Now That It’s “Not Provided” in Google Analytics
Date posted: October 18, 2013
Reading Time: 4 minutes In last week’s post we discussed the nature and implications of the fact that Google Analytics is no longer providing...
Free Webinar – How to Enhance Your Website Redesign with a Digital Marketing Assessment
Date posted: October 7, 2013
Reading Time: 2 minutes On Thursday, October 24th, at 2:00 pm Eastern, In cooperation with our good friends at OmniUpdate, we will present a FREE...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Top 4 Search Rankings Get 70% of Search Traffic: So How Does Your School Rank?
Date posted: June 22, 2013
Reading Time: 3 minutes I always try to really emphasize the importance of Search Engine Optimization when speaking about online marketing with college and...
PPC Conversion Rates in Higher Ed
Date posted: June 11, 2013
Reading Time: 5 minutes As PPC becomes mainstream in higher ed as a marketing tactic, colleges and universities who have not used it in...
3 Tips to Make Your College Graduation Engagement More Interactive
Date posted: May 22, 2013
Reading Time: 3 minutes ‘Tis the season again! With graduation ceremonies around the corner, many colleges are looking for interactive graduation ideas to share...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutes Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
Bounce Rates in Higher Ed: The Good, the Bad and the Ugly
Date posted: March 11, 2013
Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...
Student Leads Checklist: 13 Tips for Schools
Date posted: January 26, 2013
Reading Time: 10 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...
13 Tips to Generate More Student Leads
Date posted: January 25, 2013
Reading Time: 7 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...