Boost Your School’s Content Marketing Strategy: Tips For Defining Your USPs
Date posted: April 26, 2023
Reading Time: 12 minutes How can you reach more students and parents and get them to consider the programs and courses you offer? Content...
Video Marketing for Schools: Using YouTube to Attract Prospects
Date posted: April 12, 2023
Reading Time: 9 minutes Content and social media trends over the past few years have consistently placed short-form videos in high regard, pushing schools...
Higher Ed’s Top Holiday Content Marketing Videos from 2022
Date posted: December 21, 2022
Reading Time: 7 minutes It’s that time of year again! Magic is in the air as schools worldwide prepare for this holiday season. With...
Video Ads for Higher Education: Creative Ways to Present, Curate, and Promote
Date posted: March 9, 2022
Reading Time: 11 minutes By now, the power and popularity of video content should come as no surprise—especially when faced with eye-opening statistics that...
How Your School Can Use Evergreen Content to Improve Its Google Search Rankings
Date posted: February 23, 2022
Reading Time: 10 minutes Content development is an essential part of a strong digital marketing strategy, attracting new visitors while retaining old ones. In...
How to Effectively Use Infographics for Data Storytelling in Education Marketing Content
Date posted: February 16, 2022
Reading Time: 8 minutes Schools today are facing a rising challenge to engage potential students with the information and data that they put out....
How to Master Your Video Strategy in Education Content Marketing
Date posted: October 20, 2021
Reading Time: 11 minutes Video is the ultimate format for storytelling, allowing you to transport your prospects to the football field, science lab, library,...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutes The business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
Higher Ed Content Marketing for Online Learning: 8 Innovative Blog Angles
Date posted: March 10, 2021
Reading Time: 9 minutes Blogger’s block: we’ve all experienced it. There will be instances when you feel like you’ve covered every topic under the...
How to Create and Promote a Higher Ed Podcast Using Content Marketing for Schools
Date posted: October 28, 2020
Reading Time: 9 minutes Podcasting has been around since 2003, but the media format had its breakout year in 2019, as consistent listeners grew...