How to Start Applying a Video Content Marketing Strategy to Your School
Date posted: June 29, 2022
Reading Time: 8 minutes Nowadays, prospective students don’t just want to read about their dream school–they want to see it. To stay relevant, schools...
How to Market Education Courses: 8 Top Tips for a Greater Impact
Date posted: May 18, 2022
Reading Time: 11 minutes Prospective students looking to attend a new school often search for specific aspects that would attract their attention—key points that...
7 Tips to Create Exceptional Content Marketing for Business Schools
Date posted: August 25, 2021
Reading Time: 8 minutes The business school marketplace is perhaps one of the most challenging sectors in education regarding student recruitment. While all digital...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
In Plain English: 5 Tips for Simplifying Your Content Writing for International Students
Date posted: February 1, 2017
Reading Time: 8 minutes As international markets become increasingly important for student recruitment, schools need to ensure that their messaging is being clearly understood...
How To Build An Evolving Alumni Engagement Strategy
Date posted: September 8, 2014
Reading Time: 5 minutes College admissions and recruitment teams have a lot of balls in the air. They’re launching email campaigns, optimizing websites, growing...
Optimizing Press Releases for Marketing Higher Education
Date posted: February 13, 2014
Reading Time: 6 minutes As more aspects of society move exclusively online, many organizations are discovering that instead of buying media coverage, they can...
Text Messaging for Student Recruitment
Date posted: October 24, 2013
Reading Time: 5 minutes The popularity of text messaging should be evident to anyone who has spent any time on a college campus. Students...
How to Make Compelling Promotional Video for Higher Education
Date posted: September 4, 2013
Reading Time: 4 minutes Website design for colleges and universities is a constant challenge because of the need to express an abundance of information...