The Benefits of a Digital Marketing Audit for Business Schools
Date posted: August 26, 2020
Reading Time: 9 minutes In challenging times when it is harder to attract qualified prospective students, business schools need a robust, comprehensive digital marketing...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
Reading Time: 12 minutes The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
Creating a Digital Marketing Strategy for Local Student Recruitment
Date posted: January 9, 2019
Reading Time: 12 minutes While increased student mobility and global interconnectivity has made it possible for schools to target prospects in a wider range...
The 7 Hottest Higher Ed Digital Marketing Trends for 2019
Date posted: December 26, 2018
Reading Time: 10 minutes The increasingly international and interconnected world of student recruitment continues to create new opportunities and challenges for institutions of all...
HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
Reading Time: 3 minutes This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
4 Ways to Make Your School’s CTAs More Compelling
Date posted: February 21, 2018
Reading Time: 10 minutes If SEO, social media, advertising and content are the main ingredients in your digital marketing recipe, having good calls to...
5 Digital Marketing Trends for Schools to Watch Out for in 2018
Date posted: December 27, 2017
Reading Time: 7 minutes One of the most exciting things about working in digital marketing is that the online world is constantly changing and...
Announcing HEM’s New eBook: Digital Marketing Solutions for Education Institutions
Date posted: February 19, 2016
Reading Time: 2 minutes Taking a Look at 2015’s Top Trends to Make Recommendations for 2016! To get your school’s marketing efforts off to...
Three Aspects of Managing Web Analytics for Higher Ed
Date posted: August 17, 2012
Reading Time: 4 minutes Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...