Reading Time: 10 minutes A robust digital marketing strategy for schools is instrumental, especially for those looking to boost enrollment numbers, and effective lead...

Reading Time: 12 minutes A good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...

Reading Time: 10 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....

Reading Time: 10 minutes When you log into your email daily, how do you determine which messages to open and read? And what kind...

Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...

Reading Time: 10 minutes Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...

Reading Time: 12 minutes CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....

Reading Time: 9 minutes How can you tell when a prospective student is seriously interested in your school? How do you know when to...

Reading Time: 13 minutes Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...

Reading Time: 11 minutes Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...