Digital Marketing Strategy for Schools: Advertising and Lead Generation Tips for Success
Date posted: April 5, 2023
Reading Time: 10 minutes A robust digital marketing strategy for schools is instrumental, especially for those looking to boost enrollment numbers, and effective lead...
Lead Generation for Colleges: Your Guide to Better Student Recruitment
Date posted: June 15, 2022
Reading Time: 12 minutes A good digital marketing strategy gives a school a strong online presence, resulting in more prospects exploring its website and...
Lead Generation for Higher Education: Key Strategies for Success
Date posted: May 25, 2022
Reading Time: 10 minutes Qualified leads are the foundation of any successful business – and this is all the more important for educational institutions....
The Ultimate Guide to Creating Email Subject Lines for Students in Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutes When you log into your email daily, how do you determine which messages to open and read? And what kind...
How to Generate Leads for Your Next Open House as Part of Your Marketing Strategy for Student Recruitment
Date posted: March 16, 2022
Reading Time: 10 minutes As in-person events come back into the frame and virtual meets gain traction, school open houses stand as a key...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutes Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
How to Optimize Your School’s CTAs for Student Conversion
Date posted: January 1, 2020
Reading Time: 12 minutes CTAs (calls to action) may be small, but their impact on the enrollment journey is too big to be ignored....
Student Lead Scoring: Your School’s Secret Weapon for Efficient Recruitment
Date posted: September 20, 2019
Reading Time: 9 minutes How can you tell when a prospective student is seriously interested in your school? How do you know when to...
Reading Time: 13 minutes Let’s start with a simple thought experiment. Imagine you are working for a small school. You and your team have...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutes Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...