Announcing HEM’s 2014 Digital Marketing in Higher Education Survey
Date posted: May 26, 2014
Reading Time: 2 minutes In today’s competitive higher education marketplace, your strategy and effectiveness with digital marketing is critical to your insitution’s overall success....
HEM co-presents “John Cabot University’s Voyage of Discovery into Analytics-Based Recruitment Marketing“ at the 10th Annual OmniUpdate User Training Conference
Date posted: February 28, 2014
Reading Time: < 1 minute On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,...
Our Questions and Answers Page: Ask Us Anything!
Date posted: December 6, 2013
Reading Time: 2 minutes Questions about higher education marketing come our way in many different forms, through many different channels. Our phones, emails and social...
Google’s Q3 Higher Education Search Analysis Report: Highlights and a Few Observations
Date posted: November 18, 2013
Reading Time: 4 minutes Google’s Education team recently hosted a Google Hangout that provided their 2013 Q3 report on the state of Google search...
The Impact of “Keyword Not Provided” in Higher Ed Marketing
Date posted: October 8, 2013
Reading Time: 4 minutes If you have a role in digital marketing at your institution you’ve probably heard that Google is rolling out a...
Marketers are Overwhelmed by the Growing Demands of Digital Marketing
Date posted: September 30, 2013
Reading Time: 3 minutes Feeling overwhelmed trying to manage and execute your digital marketing for your college or university? Well, you are not alone....
Come meet us at EduWeb 2013!
Date posted: July 19, 2013
Reading Time: < 1 minute We are excited to announce that Higher Education Marketing will be returning to the eduWeb conference in Boston, July 29th-31st. EduWeb...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutes Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
A recap of the 2013 Horizon Report on Emerging Technologies in Higher Ed with a few personal observations
Date posted: February 25, 2013
Reading Time: 5 minutes The 2013 edition of the Horizon Report has been released and can be downloaded from here. I personally love this...
Higher Education Marketing and OmniUpdate Partner to Provide Digital Marketing and Web Content Management Services
Date posted: October 1, 2012
Reading Time: 2 minutes Higher Education Marketing (HEM) and OmniUpdate announced today a strategic partnership, offering a holistic approach to website analytics, marketing, and...