Top SEO for Higher Education Strategies to Level Up Your School’s Efforts
Date posted: July 6, 2022
Reading Time: 10 minutes Search Engine Optimization, or SEO, is essential to boosting a school’s online visibility, allowing it to better reach and attract...
How Your School Can Use Evergreen Content to Improve Its Google Search Rankings
Date posted: February 23, 2022
Reading Time: 10 minutes Content development is an essential part of a strong digital marketing strategy, attracting new visitors while retaining old ones. In...
Benefits of SEO for Online Education: Tips for Your School’s Success
Date posted: April 29, 2020
Reading Time: 10 minutes With the COVID-19 crisis creating uncertainty as to when and how physical campuses will be able to reopen, many schools...
Boost your Education Content Marketing Strategy with Topic Clusters
Date posted: September 18, 2019
Reading Time: 10 minutes Gone are the days when search engines rewarded websites for targeting specific keywords. Now, they prioritize content quality, and rank...
Higher Education Website Best Practices: 6 Questions You Should Be Asking About Your FAQs Pages
Date posted: October 3, 2018
Reading Time: 9 minutes Often overlooked, a website’s Frequently Asked Questions (FAQs) section can be surprisingly important, particularly in the education sector. For prospective...
SEO Keywords for Education: A Step by Step Process for Schools
Date posted: April 18, 2018
Reading Time: 9 minutes Keywords are at the heart of digital marketing. What are keywords in education? Keywords help shape the content created for web...
4 Digital Marketing Channels That Depend on Good Student Persona Development
Date posted: February 28, 2018
Reading Time: 9 minutes While everyone is different, it’s likely that most of your current student body share a few key characteristics. Take a...
Perform an Education Marketing SEO Health Check in 5 Simple Steps
Date posted: May 31, 2017
Reading Time: 9 minutes In a competitive area like student recruitment, the quality of your SEO strategy can be the difference between success and...