Using In-Page Analytics to Help Manage your College’s Home Page Real Estate
Date posted: January 4, 2013
Reading Time: 4 minutes Competition for real estate on your high priority web pages is always a major challenge for web managers at post-secondary...
Top 20 Higher Ed Holiday Greetings of 2012
Date posted: December 26, 2012
Reading Time: 3 minutes Ok, so this is “My” top 20 not “The” top 20. I am not sure how you would establish “The”...
10 Steps to Writing Engaging Posts for Your College’s Blog
Date posted: December 5, 2012
Reading Time: 4 minutes The value of blogging for colleges and universities goes beyond campus activities and students. Blogging is also one of the...
Tips on How to Develop Google Analytics Goals for your Higher Ed Website
Date posted: December 3, 2012
Reading Time: 5 minutes What are the goals of your college or university website? This is a pretty simple question that elicits very complicated...
4 Steps To Get Your School Started On Google+
Date posted: November 20, 2012
Reading Time: 3 minutes Google+ does not yet have the same reach and visibility with prospects and students compared to other social media platforms,...
9 Triggers for a Higher Ed Website Redesign
Date posted: November 5, 2012
Reading Time: 6 minutes The decision to move ahead with a redesign of your higher ed website is a big one. In terms of...
Managing Website Life-cycle in Higher Education: Are You Typical?
Date posted: October 29, 2012
Reading Time: 3 minutes In the process of doing our business we conduct a lot of website audits for colleges and universities. In an...
HOW TO FIND CONTENT IDEAS FOR YOUR SCHOOLS BLOGS AND SOCIAL MEDIA
Date posted: October 26, 2012
Reading Time: 4 minutes Many schools have decided to host a school blog and become more involved in social media in order to enhance...
How to Leverage SEO and PPC as Complementary Strategies for Higher Ed Marketing
Date posted: October 16, 2012
Reading Time: 3 minutes In the world of higher education marketing, working with stretched or limited budgets is pretty much normal operating procedure. Choosing...
How to Generate More Student Leads from your Higher Ed Website using Conversion Rate Optimization (CRO)
Date posted: October 9, 2012
Reading Time: 5 minutes Your boss says you need to generate more student leads and it is your job to figure out how to...