Influencing the Influencer: Connecting with the Parents of Prospective Students
Date posted: May 26, 2014
Reading Time: 4 minutes Parents have strong sway in a student’s choice of where to attend university or college. In Eduventure’s spring 2014 “Survey...
Summary and Comments on Google’s Education Search Analysis Q1 2014
Date posted: May 9, 2014
Reading Time: 4 minutes Google’s quarterly report on higher education search, state of the industry, search auction insights and emerging trends was released at...
Understanding Mobile Device User Behavior – A Survey and Report
Date posted: April 29, 2014
Reading Time: 3 minutes Marketing through mobile devices to prospective students is of growing importance to the higher ed marketer. If you haven’t been...
6 Ways to Get Better Conversion Results from your Higher Ed Website
Date posted: March 24, 2014
Reading Time: 5 minutes Each page on your higher ed website has a job to do. I think we can also all agree that...
3 Trends in Mobile: Use, Search and Lead Conversion for Higher Ed Marketers
Date posted: March 3, 2014
Reading Time: 3 minutes In a November 2013 post, we discussed the need for higher ed institutions to start to position their marketing to...
4 Ways to Widen Your Recruitment Funnel
Date posted: February 26, 2014
Reading Time: 3 minutes Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...
Google Analytics Content Groups for Higher Ed Marketing
Date posted: February 10, 2014
Reading Time: 3 minutes Higher ed websites have complicated architectures designed to organize and optimize information about lots of different topics for lots of...
7 Tips to Improve the Effectiveness of Your Lead Generation Forms
Date posted: February 4, 2014
Reading Time: 5 minutes This post is focused on how to create more effective lead generation forms. Lead generation forms appear on custom landing...
HEM Presents Cross Domain Tracking 101, at the February 5, 2014 Higher Ed Analytics Conference
Date posted: January 31, 2014
Reading Time: 2 minutes On February 5, 2014, we will be participating as a speaker in the Higher Ed Analytics Conference, a 3.5 hour...
Local SEO for Higher Ed Recruitment
Date posted: January 13, 2014
Reading Time: 3 minutes Colleges and universities actively recruit students through search locally, regionally, nationally and internationally. A well rounded search engine optimization (SEO)...