The Ultimate Guide to Creating Email Subject Lines for Students in Higher Education
Date posted: May 13, 2022
Reading Time: 10 minutes When you log into your email daily, how do you determine which messages to open and read? And what kind...
Integrating Dynamic Content Within Your Education Content Marketing Strategy
Date posted: May 10, 2022
Reading Time: 10 minutes How many times has Netflix recommended just the right TV show for you to binge-watch? Or has Amazon suggested the...
Surprising Methods to Keep Your School’s Marketing Emails Out of Prospects’ Spam Filters
Date posted: October 13, 2021
Reading Time: 9 minutes Email marketing is a tried-and-true recruitment tactic. However, education institutions don’t always make the most of its potential, often overlooking...
7 Simple Tips to Up Your Higher Ed Email Marketing Engagement Metrics
Date posted: January 20, 2021
Reading Time: 10 minutes As a tried-and-true marketing tactic, email is likely part of your school’s recruitment strategy already—but how often do you refresh...
The Ultimate Guide to Virtual Recruitment Events Using Digital Marketing for Schools
Date posted: September 2, 2020
Reading Time: 11 minutes In a time when many students want to get a personalized experience of a school without having to actually go...
Reopening Your School After Lockdown: 4 To-Dos to Adjust Your Higher Ed Digital Marketing Strategy
Date posted: August 12, 2020
Reading Time: 10 minutes Normally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...
6 Successful Workflows to Promote Online Courses Using Marketing Automation for Schools
Date posted: July 8, 2020
Reading Time: 12 minutes The shift to online learning has forced schools to completely rethink recruitment, from the kinds of programs they offer to...
9 Automated Higher Education Email Marketing Workflows Your School Needs
Date posted: June 26, 2019
Reading Time: 12 minutes Are your school’s email marketing initiatives all they could be? Email remains one of the most powerful tools that schools...
A Higher Ed Marketer’s Guide to Email Lead Nurturing
Date posted: October 19, 2015
Reading Time: 5 minutes Email marketing has come a long way in recent years. Anti-spam legislation has played a large part in motivating these...
10 Quick Tips to Help You Improve Your Student Recruitment Email Campaigns
Date posted: April 13, 2015
Reading Time: 6 minutes Email is probably the most commonly used digital marketing tactic of higher ed marketers. At its simplest it is a...