Paid Advertising for Higher Ed: How to Create an Effective Advertising Strategy
Date posted: September 3, 2021
Reading Time: 19 minutes With students increasingly looking to online sources when searching for their perfect school, a digital advertising campaign can go a...
Choosing the Right Objectives in Education Social Media Advertising Campaigns
Date posted: January 13, 2021
Reading Time: 11 minutes What do you want your social media ad campaigns to accomplish? Are you looking to increase your presence on Facebook,...
The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutes What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
Should You Be Investing in Paid Ads for Schools During the COVID-19 Crisis?
Date posted: May 27, 2020
Reading Time: 10 minutes Perhaps understandably, many schools have curbed their spending on paid advertising in the wake of the COVID-19 crisis. With resources...
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Make your Facebook ads appear on newsfeeds thanks to the Power Editor
Date posted: August 7, 2013
Reading Time: 5 minutes Many schools use paid advertising on Facebook to gain visibility (mostly, Likes) or to advertise for some of their events...