Exploring GA4 Metrics: Changes that Schools Can Expect in Web Analytics for Higher Education
Date posted: August 31, 2022
Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...
The Switch to GA4: What it Means for Google Analytics for Higher Education
Date posted: July 27, 2022
Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...
6 Reports your School Should be Monitoring for Education Analytics
Date posted: February 10, 2021
Reading Time: 9 minutes I’m sure your school has been reminded time and time again that it needs to be monitoring its recruitment efforts....
Higher Education Analytics: Measuring Success Through the Enrollment Journey
Date posted: March 11, 2020
Reading Time: 13 minutes Imagine how powerful your school’s digital marketing strategy would be if you understood exactly how each tactic advanced prospects through...
6 Goals You Should be Tracking When Using Google Analytics for Education
Date posted: August 22, 2018
Reading Time: 9 minutes Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...