Reading Time: 12 minutes By now, you’ve likely heard about the changes that Google is making to its analytics tool. Google Analytics 4 (GA4)...

Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...

Reading Time: 9 minutes Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...