Reading Time: 9 minutes Half the battle of digital marketing is not only creating and implementing a strategy but evaluating your online performance. For...

Reading Time: 10 minutes Multi-channel marketing has been a popular digital marketing strategy for years, allowing marketers to reach their target audience through a...

Reading Time: 5 minutes Digital marketing thrives on data. Data allows professionals in the field to clearly identify what’s working and what isn’t, and...

Reading Time: 9 minutes Google Analytics goals can be an invaluable tool for digital marketing professionals. Allowing you to indentify and monitor the online...

Reading Time: 11 minutes For the institution looking to improve their marketing and recruitment efforts with data-driven insights, there’s no better way to start...