Google Analytics

Reading Time: 4 minutes The rapid rise of internet-ready mobile technology has had web designers rushing to keep up. While the online landscape is...

Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...

Reading Time: 6 minutes China represents a source of endless fascination for college and university admission departments. According to the Chinese Ministry of Education,...

Reading Time: 3 minutes Besides its powerful reporting capabilities, one of Google Analytics’s greatest strengths is its ability to be used out of the...

Reading Time: 3 minutes One of the greatest strengths of Google Analytics, besides its powerful reporting capabilities, is being able to go out of...

Reading Time: 5 minutes Last month we discussed how multi-attribution can improve your college’s marketing measurability and help periodic evaluation of your marketing efforts...

Reading Time: 4 minutes I have encountered an increasing number of tantalizing posts about Universal Analytics (UA) in the last couple of months. As experience with...

Reading Time: 5 minutes In  last weeks’ post “Bounce Rates in Higher Ed: The Good, the Bad and the Ugly” we defined bounces and bounce...

Reading Time: 7 minutes When marketing managers begin working with Google Analytics to learn more about their website’s effectiveness, bounce rate is one of...

Reading Time: 10 minutes Need more high quality student leads? If so, you’re in good company because this is probably the most common requirement...