2012 Report on Higher Ed Marketing for For-Profit Schools
Date posted: July 20, 2012
Reading Time: 3 minutes CUnet and LeadsCouncil recently released the 2012 Higher Education Marketing Benchmarking Report for For-Profit Schools. This report is based on...
Using Analytics Tools to Better Understand Market Segments in Higher Education
Date posted: May 11, 2012
Reading Time: 4 minutes Good marketing is all about segmentation. If you truly understand your market and communicate effectively with them you will be...
Reading Time: 2 minutes As it often happens in the Google world, companies bought by the search engine giant are often gobbled up and...
Firefox to Adopt Google Secure SSL Search
Date posted: April 2, 2012
Reading Time: 2 minutes It looks as if Google’s secure SSL search is catching on, as Firefox looks set to adopt it. Here’s what Johnathan Nightingale,...
Reading Time: 2 minutes Way back in November 2011, Google came out and told users of its analytics that it would be adding email...
Google Analytics Releases New Social Reports
Date posted: March 20, 2012
Reading Time: 2 minutes It’s always been a challenge to measure social media, since activity can occur both on and off your college website....
Reading Time: < 1 minute Some interesting changes happening in the Google world lately. First comes news that Google Analytics has updated the list of...
Reading Time: < 1 minute We’ve often discussed the increasing importance of both Google Analytics and a comprehensive social media plan (that incorporates your content...
Can Google Analytics Diversify Your Marketing?
Date posted: November 29, 2011
Reading Time: 3 minutes Google Analytics is a powerful analytics tool that can give your school the chance to see, in real time, how...
Reading Time: < 1 minute Higher Education Marketing founder Philippe Taza recently spoke at the 2011 BCCCA Conference in British Columbia. Phil discussed the increasingly...