It’s Time for Higher Ed to Plan the Move to Universal Analytics
Date posted: May 20, 2014
Reading Time: 3 minutes About a year ago, we published a post introducing Universal Analytics, (UA) describing what it is and some of the implications...
Google’s Q4 / 2013 in Review, Higher Education Search Analysis Report: Highlights and Observations
Date posted: February 21, 2014
Reading Time: 5 minutes On Feb 5, 2014, Google’s Education team hosted a Google Hangout that gave their 2013 Q4 report on the state...
Hashtags Just Got Even More Important on Google!
Date posted: October 4, 2013
Reading Time: 3 minutes Google recently announced that Google Search will now allow users to search for Google+ posts including hashtags. If you are...
Higher Ed Search Analytics are Simplified with New Google Adwords Report
Date posted: September 16, 2013
Reading Time: 4 minutes It just got a lot easier to track, analyze and understand the relationship between PPC ads and organic listings on...
A Few Thoughts on Google’s 2013 Q2 Higher Education Search Analysis
Date posted: September 9, 2013
Reading Time: 5 minutes Deciding where to most strategically allocate your limited higher ed marketing budgets to compete effectively is tough and getting tougher....
5 steps to start building your presence on Google+
Date posted: July 24, 2013
Reading Time: 5 minutes Last fall, we wrote a piece to help you get your college started on Google+ with best practices to create...
Homage to Google Reader (or Why RSS Should be Part of Your Content Development Strategy)
Date posted: April 5, 2013
Reading Time: 3 minutes Much to the shock of users around the world, Google recently announced that as of July 1, 2013, it is...
Could Google Hangouts on Air be the solution to your college’s video headaches?
Date posted: April 4, 2013
Reading Time: 3 minutes Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Could Google Hangouts For Colleges Be the Solution to Your College’s Video Headaches?
Date posted: April 4, 2013
Reading Time: 3 minutes Videos are some of the trickiest marketing assets for colleges to produce. They require a lot of preparation and are...
Google Adwords Launches Auction Insights Report
Date posted: May 24, 2012
Reading Time: 2 minutes Google Adwords has announced the launch of the Auction insights report. This new feature will help empower your college marketing department to make...