Reopening Your School After Lockdown: 4 To-Dos to Adjust Your Higher Ed Digital Marketing Strategy
Date posted: August 12, 2020
Reading Time: 10 minutes Normally, fall intake takes a similar structure across the world. Students shuffle into new classrooms, campuses, and in some cases,...
Want to Learn How to Promote Courses on Social Media? Here Are 10 Ways
Date posted: June 3, 2020
Reading Time: 11 minutes Social media is often where many institutions showcase the lighter side of school life. From stories and posts highlighting student...
What is LinkedIn Elevate and How Can it Help Your Higher Education Social Media Strategy?
Date posted: February 12, 2020
Reading Time: 8 minutes While the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...
The Most Exciting Higher Education Digital Marketing Trends for 2020
Date posted: December 25, 2019
Reading Time: 9 minutes As we enter the New Year, the thoughts of you and your team members are no doubt turning to your...
Social Media Through the Enrollment Journey: Your Questions Answered
Date posted: October 24, 2019
Reading Time: 9 minutes We had an amazing response to this week’s webinar Social Media Through the Enrolment Journey! Hundreds of education professionals from...
Instagram for Higher Education: Go-to Strategies for Your School’s Success
Date posted: October 18, 2019
Reading Time: 10 minutes Is Instagram now the most important social media site for student recruitment? Launched in 2010, the platform has amassed over...
Learn About Social Media for Business Schools
Date posted: October 16, 2019
Reading Time: 13 minutes While most business schools devote ample energy to their online presence, many don’t take full advantage of the opportunities offered by...
Redefining Inbound Marketing for Schools
Date posted: August 21, 2019
Reading Time: 16 minutes The age of overly promotional, sales-oriented marketing is long gone. When looking for a school, students want authentic advice, helpful...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
Reading Time: 13 minutes While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...
An Introduction to Social Listening for Schools
Date posted: July 10, 2019
Reading Time: 11 minutes Do you know what people are saying about your school online? How do they feel about your main competitors? What...