Higher Education Marketing

Reading Time: 8 minutes As higher education marketing rapidly goes mobile, colleges and universities are rushing to keep up with the tech preferences and...

Reading Time: < 1 minute Colleges and universities know that a majority of their students and prospects are using mobile devices for web activity, but...

Reading Time: 7 minutes Increasing competition for a shrinking supply of local prospective students has led many colleges and universities to expand their recruitment...

Reading Time: 6 minutes Every college or university wants to expand its visibility, respond to its audiences’ needs and cost-effectively promote its institutional brand....

Reading Time: 7 minutes Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 6 minutes Social media marketing has become a necessary resource in the realm of student recruitment but that doesn’t mean it isn’t...

Reading Time: 5 minutes In the world of higher education, the beginning of March means that application deadlines for next fall’s admissions are fast...

Reading Time: < 1 minute On Tuesday, March 11, at the 10th Annual OmniUpdate Users Conference in Los Angeles, HEM will co-present with Berenice Cocciolillo,...

Reading Time: 3 minutes   Higher ed marketers do a lot of different things to keep their higher ed institutions in business but at...

Reading Time: 5 minutes The overwhelming quantity of data that the internet has made available at our fingertips has had an interesting effect on...