Higher Education Marketing

Reading Time: 3 minutes The return on investment (ROI) of social media initiatives is one of the current Holy Grails in higher ed. With...

Reading Time: 4 minutes Managing analytics for a higher ed institution can get pretty complicated. It takes a range of skills sets, of varying...

Reading Time: 3 minutes Student testimonials should be at the top of your school’s content creation list. Information about the kind of students enrolled...

Reading Time: 4 minutes We’re back from eduWeb12 in Boston after a 3-day conference feast for the mind! The content was excellent and the...

Reading Time: 4 minutes Visual marketing has never been more vital. Facebook, Twitter, and YouTube increasingly rely on images to complement text-based platforms. With...

Reading Time: 3 minutes There has recently been a lot of hype (not to mention anger) about content visibility on Facebook fans’ newsfeeds. A few...

Reading Time: 3 minutes It’s Commencement time! It’s an exhilarating moment for graduates as they are closing a chapter of their life and are...

Reading Time: 3 minutes Social media is changing the game in terms of colleges’ and universities’ visibility and recruiting efforts. Thanks to platforms like...

Reading Time: < 1 minute As we’ve highlighted in the past, there have been numerous changes at Facebook lately. However, the bulk of these changes...

Reading Time: 4 minutes As discussed in our post on using PR for SEO, press releases can be a hidden weapon in your college...