Reading Time: 9 minutes As an extension of your school’s branding, social media in higher education is a great opportunity for you to open...

Reading Time: 11 minutes Today, social media channels have blown up with unprecedented levels of content. Educational institutions around the world now rely on...

Reading Time: 9 minutes Today, social media is more than just a tool for connecting with friends and family; it has become a vehicle...

Reading Time: 10 minutes For many students, a school’s campus often functions as a second home. Here, students may spend the majority of their...

Reading Time: 8 minutes While the influencer marketing trend is not all that relevant for the education industry, schools can still gain valuable social...

Reading Time: 10 minutes In 2013, just three years after its launch, Instagram had 100 million users. That same year, Twitter had 241 million...

Reading Time: 5 minutes At HEM, we often hear schools asking “Can I create a school page on LinkedIn?” The answer is a resounding...