The 6 Essential Ingredients of Great Higher Ed Social Media Ad Creative
Date posted: December 9, 2020
Reading Time: 11 minutes What makes a good social media ad? Is it an eye-catching design? Compelling copy? A strong CTA? In most cases,...
Increasing Organic Engagement in Social Media Marketing for Education Institutions
Date posted: July 24, 2019
Reading Time: 13 minutes While decreasing organic reach on social media has been a problem for businesses for some time now, Facebook’s 2018 ‘Friends...
News Feed Posts vs. Social Media Stories for Schools: Which Option is Best for Your Content?
Date posted: June 12, 2019
Reading Time: 9 minutes The rise of stories across different social media channels over the past few years has been nothing short of remarkable....
KEEPING UP WITH SOCIAL MEDIA SERIES – LATEST CHANGES AND WHAT THEY MAY MEAN FOR YOUR COLLEGE
Date posted: December 19, 2013
Reading Time: 4 minutes Social media platforms are constantly tweaking their layout, terms of services, or features. This HEM series is meant to help...
Should your college be on Instagram?
Date posted: August 19, 2013
Reading Time: 5 minutes With currently over 130 million active users, mostly aged 18 to 23, Instagram is the one social media platform educational...