Behavioural Lead Scoring in Higher Education Marketing Automation
Date posted: July 28, 2021
Reading Time: 8 minutes Lead scoring can be an excellent tool to help your admissions team prioritize new prospects for follow-up. Based on their...
Getting Started with Marketing Automation for Schools
Date posted: July 7, 2021
Reading Time: 14 minutes In an ideal setup for navigating today’s hyper competitive landscape of student recruitment, your admissions team members would be able...
Developing Better CRM and Marketing Automation for Schools: The Inside Story of Mautic by HEM
Date posted: November 16, 2020
Reading Time: 5 minutes Working with so many different types of schools all over the world, HEM gains a lot of valuable insights into...
7 Ways to Manage Your Recruitment During COVID-19 with CRM and Marketing Automation for Schools
Date posted: April 22, 2020
Reading Time: 11 minutes A CRM and marketing automation system can be a useful tool for admissions teams at the best of times. Allowing...
Higher Education Marketing Automation Measurement
Date posted: January 29, 2020
Reading Time: 9 minutes How would your recruitment strategy change if you knew precisely what kinds of emails, texts, social media posts, and web...