What Will Your Student Personas Look Like After COVID-19?
Date posted: May 13, 2020
Reading Time: 11 minutes A target persona is meant to be a living document. Comprising a broad picture of your audience’s most common shared...
7 Problem Areas You Can Tackle with an Education Digital Marketing Audit
Date posted: July 31, 2019
Reading Time: 12 minutes The more time and effort your school invests in digital marketing, the more robust your strategies will become. Within a...
HEM Presents Essential Digital Marketing Strategies for Student Recruitment at ICEF Berlin
Date posted: November 2, 2018
Reading Time: 3 minutes This Sunday, Higher Education Marketing CEO Philippe Taza will be presenting a special session at the ICEF Berlin Workshop in...
How Does Your School Rate? Why Online Reviews are Essential in Student Lead Generation
Date posted: August 15, 2018
Reading Time: 11 minutes Whether we are looking for a good place to eat, to get our car fixed, or to buy a household...
Strategic Marketing for Student Recruitment: Promoting Individual Programs
Date posted: July 26, 2017
Reading Time: 9 minutes Throughout the year, your school’s marketing needs will shift and change. At some point, you may need to promote a...